- Not for release, publication or distribution in the United States, Canada, Japan or Australia or any other jurisdiction in which offers or sales of the securities would be prohibited by applicable law -

Placement of shares from a capital increase successfully completed -
Issue proceeds of 165 Mio. EUR

Hamburg, March 8, 2017 - Deutsche EuroShop AG, Hamburg (ISIN DE0007480204), has successfully completed the placement of new shares with entitlement to dividends as from January 1, 2016 (the "New Shares") from the capital increase against contributions of cash and without subscription rights as resolved upon yesterday by the management board with approval of the supervisory board. By way of an accelerated bookbuilding process, 4,459,460 New Shares were placed with qualified investors. With the implementation of the capital increase, Deutsche EuroShop AG will increase its registered share capital from 53,945,536.00 EUR by 4,459,460.00 EUR to 58,404,996.00 EUR.

The placement price was EUR 37.00 per New Share. Accordingly, the placement generated proceeds of approximately 165.0 million EUR.

Settlement of the New Shares is expected to take place on or around March 13, 2017.

Joint Bookrunners for the offering of the New Shares were Commerzbank and Deutsche Bank with DZ Bank as Co-Lead Manager.

This publication constitutes neither an offer to sell nor the solicitation of an offer to buy securities. In particular, this document constitutes neither an offer to sell nor the solicitation of an offer to purchase securities in the United States. The shares in Deutsche EuroShop AG (the "Securities") may not be offered or sold in the United States of America absent registration or an exemption from registration under the U. S. Securities Act of 1933, as amended (the "Securities Act"). The Securities have not been and will not be registered under the Securities Act. There will be no public offering of the Securities in the United States of America.