Hamburg, 3 March 2011 - The shopping center investor Deutsche EuroShop has relaunched its website (www.deutsche-euroshop.com) on Thursday. The new website focusses heavily on interactive content. In addition, the dialogue-orientation is emphasized and contact possibilities are offered via various social media channels.

The Hamburg-based agency arielgrafik is responsible for the design and programming of the new website. The maintenance is completely managed by the communications team of Deutsche EuroShop, to keep it always up to date. More than 300 webpages in a modern and clear layout inform the online visitors in two languages (German and English).

One focus is still the "Investor Relations" section. Deutsche EuroShop offers – as one of the first companies in Germany – a so-called IR blog ("IR Mall"). The blog should be established as the central platform for information and discussion within the IR section. Detailed information about the shopping centers are available on an interactive map in the section "Shopping Center“. Additionally popular platforms such as Facebook, Twitter, Flickr, SlideShare and YouTube are included in the social media newsroom.

"We want to deliver content and context with the new website," said Patrick Kiss, Head of Investor & Public Relations, Deutsche EuroShop. "The integration of multimedia content and the dialogue orientation were key when we redesigned the site."

Nicolas Lissner, Manager Investor & Public Relations, adds: "Not only the growing interest of investment professionals, but also the opportunities social media provide for engaging with private investors, were decisive for us. We want to take these opportunities."

The website address is http://www.deutsche-euroshop.com/