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17ANNUAL REPORT 2014 Deutsche EuroShop SHOPPING 334 pages, bound ISBN: 978-3-648-04897-9 Store price: €49.95 Successful gender marketing concepts from highly successful companies Was Frauen und Männer kaufen (What Women and Men Buy) This book offers a striking insight into how strongly gender-specific aspects are incor- porated into marketing activities. Coming up with compelling marketing concepts depends not only on the customers’ gender but also the gender with which the product, sector, brand or even seller is associated. Diana Jaffé explains why that is true and how you can create a successful gender mar- keting campaign. Selected businesses reveal their insights, strategies and recipes for success when it comes to innovative gender marketing approaches in terms of product design, brand positioning, purchase environment and com- munication. The result is a wealth of informa- tion on how to put together a unique marketing mix that lets you create a distinct profile and set yourself apart from the competition without resorting to stereotypes. C 2014 charts continued presented by Bestsellers Blu-ray discs (15 December 2014) 01. How to Train Your Dragon 2 02. Frozen 03. The Hobbit: The Desolation of Smaug Extende Edition 04. Maleficent 05. Avatar 06. The Hobbit: The Desolation of Smaug 07. Iron Man 3 08. How to Train Your Dragon 1 & 2 09. Edge of Tomorrow – Live.Die. Repeat. 10. Gravity Bestsellers music albums (12 December 2014) 01. Rock or Bust AD/DC 02. Farbenspiel Live – Die Tournee Helene Fischer 03. Dauernd jetzt Herbert Grönemeyer 04. Sing meinen Song – Das Weihnachtskonzert Diverse Interpreten 05. The Endless River Pink Floyd 06. Crackstreet Boys 3 Trailerpark 07. Fairytales – Best Of 2006–2014 Sunrise Avenue 08. The One Sasha 09. Violetta – Musik meines Lebens Filmmusik 10. Alles auf Anfang 2014–2004 Silbermond Bestsellers classical music (December 2014) 01. Du bist die Welt für mich Jonas Wortmann 02. Timeless – Brahms & Bruch Vilin Concertos David Garrett 03. Best Of Klassik 2014 (Echo Klassik) 04. The Mozart Album Lang Lang 05. St. Petersburg Cecilla Bartoll 06. Pure Callas Maria Callas 07. Festl. Adventskonzert 2013 Dresdner Frauenkirche 08. Lucia di Lammermoor Diana Damrau 09. Prayer Sol Gabetta 10. Meditation Elina Garanca Bestsellers audio books (December 2014) 01. Der Junge muss an die frische Luft (“The Boy Needs Some Fresh Air”) Hape Kerkeling 02. Die Känguruh-Chroniken (“The Kangaroo Chronicles”) (Live & uncut) Marc-Uwe Kling 03. Passenger 23 Sebastian Fitzek 04. Das Känguru-Manifest (“The Kangaroo Manifesto”) Marc-Uwe Kling 05. Die Känguruh Offenbarung (“The Kangaroo Epiphany”) (Live & uncut) Marc-Uwe Kling 06. Darm mit Charme (“Charming Bowels”) Giulia Enders 07. Wunderheiler (“Miracle Healer”) Eckart von Hirschhausen 08. Edge of Eternity Ken Follet 09. Er ist wieder da (“He’s Back Again”) Christoph Maria Herbst/ Timur Vermes 10. One Plus One Jojo Moyes

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