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25Deutsche EuroShopANNUAL REPORT 2014 CENTER which was founded in Hamburg in 1962. At the same time, the com- pany is growing both domestical- ly and internationally through its own branches, wholesalers and online channels. The Group cur- rently generates a third of its rev- enue abroad, particularly in neigh- bouring European countries and South-East Europe. The Tom Tailor Group sees it- self as a trend manager and looks to customers and what they want when designing each of the year’s twelve collections. Its goal is to identify new and promising trends quickly, implement these trends in its own collections and offer them promptly to a broad consumer group. Over the past few years, cus- tomers’ shopping habits have been changing at a growing pace. They do their shopping not only at bricks-and-mortar stores but also take advantage of online offers. The Tom Tailor Group has responded to this shift and now offers its mer- chandise both in high-end bricks- and-mortar stores in city centers and shopping centers as well as its own and third-party online shops. Pursuing this strategy enables the Tom Tailor Group to safeguard the growth potential offered by both sales channels. Stop by one of our stores or visit us online: You can find Tom Tailor in the following Deutsche EuroShop centers: Allee-Center Hamm, Phoenix-Center Hamburg- Harburg, Rhein-Neckar-Zentrum and Arkad Pecs (Hungary). Bonita is tenant in the Altmarkt-Galerie Dresden, Herold-Center Nor- derstedt, Stadt-Galerie Passau, Main-Taunus-Zentrum and City- Arkaden Klagenfurt (Austria). C then, Tom Tailor has focused on its new brand promise: “Life is a game, play it, be confident, dress in style”. Its collections are aimed at customers aged between 0 and 40. Bonita has been a part of the Tom Tailor Group since August 2012 and sells womenswear and menswear collections for the over- 40 age group. The basis for its col- lections are high-quality items of clothing that can be mixed and matched to create new outfits. Colourful and stylish accessories round off the collections. Germany still remains the key market for the Tom Tailor Group, T he Tom Tailor Group is an international fash- ion and lifestyle com- pany offering stylish casual wear in the medium price range. In 2014, it generated €932.1 million in revenue. Its brands comprise Tom Tailor, Tom Tailor Denim and Tom Tailor Polo Team as well as Bonita and Bonita men. The product portfolio is com- plemented by a wide range of fash- ionable accessories. The company revamped the brand identity of its Tom Tailor core brand in 2014 and lent it a more international profile. Since The Tom Tailor Group, with its umbrella brands Tom Tailor and Bonita, can be found in numerous Deutsche EuroShop shopping centers. The diverse brand world of the Tom Tailor Group Links www.tom-tailor.de www.bonita.de