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18 ANNUAL REPORT 2014Deutsche EuroShop Modern market places – 50 years of shopping centers The Main-Taunus-Zentrum in the Rhine-Main Region, which was based on the American model, was the first shopping center to open its doors to customers in Germany in 1964. Its opening marked the start of the history of large… Complete article on page 28 > The shopping center of the future:Technology gives the edge The shopping center of the future will be urban and will offer good links to public transportation. It will change constantly and will serve as a meeting point, a place of social interaction. It will be a destination for events, placing the emphasis… Complete article on page 27 > Our shopping centers Substance and growth The success of company lies in our portfolio which consists of 19 unique shopping centers, 16 of which are located in Germany, with one each in Austria, Poland and Hungary. Together, they have more than 2,353 shops on an area covering 930,300 m². A particular highlight is our retail occupancy rate of 99% on aver- age. This figure provides a simple and concise insight into the qual- ity of our portfolio. We are particularly proud of the fact that we have been able to maintain this figure at a consistently high level since our company came into being. Our investments clearly focus on Germany with 91%. The same secret for all 19 success stories: location, location, location Real estate and location: a combination that always go hand-in-hand. And when you add retail into the equation, location is more than an attribute, it is simply the basis for success. Our tenants naturally want to be in the same place as their customers. They can be sure that each of our 19 shopping centers is a prime lo- cation for them. Most of our properties are situated in city centers: places where people have been coming together for hundreds of years to meet and sell their wares. In many cases our centers are im- mediately adjacent to local pedestrian zones. Our portfolio also includes shopping cent- ers in established out-of-town locations. These properties with their excellent transport links have offered customers a welcome change for many years and, in some cases, even replace city shopping sprees altogether. These centers often have an importance that extends well beyond the region . On foot, with public transport or by car: always conveniently accessible Whether in the city centre or at the city gates: we give special priority to transport links for each of our properties. In cities, we like to be close to public transport hubs. In Hameln and Passau, our centers, for example, are right next to the main bus station. Our properties in Nor- derstedt and Hamburg-Billstedt are directly above or adjacent to metro stations. All our centers also have their own park- ing facilities that offer visitors and customers convenient and affordable parking, even in city centres, thereby ensuring optimum accessibil- ity by car. Our out-of-town properties offer a huge number of free parking spaces. These particular locations are alongside motorways, making them very easy to reach, such as the A10 Center in Wildau on the A10 (Berliner Ring) or the Main-Taunus-Zentrum in Sulz- bach on the A66. Parking spaces reserved for Domestic International Total No. of centers 16 3 19 Leasable space in m² 809,300 121,000 930,300 No. of shops 1,910 443 2,353 Occupancy rate1 99% 99% 99% Inhabitants in catchment area in millions 13.4 2.5 15.9 1 including office space A bird’s eye view of the Allee-Center Magdeburg Overview Activities in the centres In 2014, exciting events took place in Dessau, Wolfsburg and Klagenfurt page 26 > Center anniversaries in 2014 We celebrated the 50th anniversary of the Main-Taunus Center and the 10th anniversary of the Phoenix-Center page 30/32 > 50 years of ECE The art of securing a company’s future page 34 > Expansion plans Phoenix-Center Hamburg and Galeria Bałtycka in flux page 33 > Practical tenant examples The focus is on Kabel Deutschland and the Tom Tailor Group page 24/25 > The DES centers Overview of all DES centers in Germany and abroad page 36 > CENTER » All 19of our shopping centers offer prime locations. Our tenants naturally want to be in the same place as their customers. No. of centers 16319 Leasable space in m² 809,300121,000930,300 No. of shops 1,9104432,353 Inhabitants in catchment area in millions 13.42.515.9