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44 Marketing aimed at the shopping experience In 2014 we placed advertisements in the trade press designed for highly specific target groups that were perfectly timed to coincide with the publication of our latest financial figures and referred to our motto for the year… Complete article on page 49 > Deutsche EuroShop on tour In 2014 Deutsche EuroShop’s Executive Board and Investor Relations team sought direct con- tact with investors at 14 roadshows and 11 conferences. Complete article on page 48 > Overview 10 reasons… to invest in Deutsche EuroShop shares page 46 > Stock market wisdoms The lighter side of the stock markets page 47 > Not just a report on the financial year The lowdown on the Annual General Meeting of 18 June 2014 page 49 > Social media on an upward trend Social media are establishing themselves as a channel of communication page 49 > Corporate Governance Declaration on corporate governance page 50 > Report of the Supervisory Board of the Deutsche EuroShop AG page 53 > ANNUAL REPORT 2014Deutsche EuroShop INVESTOR RELATIONS Share price: yearly high right before the Annual General Meeting Deutsche EuroShop shares began the 2014 trading year at €31.83. At the end of Jan- uary and beginning of February, the share lost some ground and fell to its lowest price of the year of €30.72 on 4 February 2014. After this, the share price stabilised with- in a corridor between €31.00 and €33.00 and then rose out of this corridor in late March. On 12 June 2014, the DES share reached its high for the year of €37.84 based on the Xetra closing price, which also represented a new all-time high. In the second half-year, the share price fluctuated between €32.50 and €36.50, in line with the general stock market trend. At the end of the year the price was €36.20 and the share once again closed the year with a positive performance of +17.7% (incl. divi- dend) (2013: +4.5 %) In 2014 the market capitalisation of Deutsche EuroShop rose by €236 million to €1,953 million. Better than the MDAX The price of Deutsche EuroShop shares rose by 13.7%. Taking into account the dividend paid of €1.25 per share, the performance of Deutsche EuroShop shares amounted to 17.7% year on year (2013: 4.5%) Our share was thus below the European benchmark for listed real estate companies and the EPRA Index (+26.5%) and in the midrange of Eu- ropean peer-group companies. The bench- mark index for medium-sized companies, the MDAX, only gained 2.2% during the re- porting year. Open-end real estate funds from Germany generated an average performance of +1.6% in the past year (2013: +1.1%) and had cash inflows of around €2.2 billion (2013: €3.4 bil- lion). Attendance at Annual General Meeting up slightly The Annual General Meeting was held in Hamburg on 18 June 2014. Around 200 shareholders were in attendance at the Handwerkskammer, representing 60.8% (previous year: 56.7%) of the capital and approved all the items on the agenda. Broad coverage of the shares Our shares are now regularly followed by 21 analysts (as at 15 April 2015) from re- spected German and international institu- tions, and their recommendations introduce us to new groups of investors. Deutsche Eu- roShop is one of the best-covered property companies in Europe. Information on the recommendations can be found at www. deutsche-euroshop.de/analysen. The analysts are neutral to positive on the prospects for the DES share (as at 15 April 2015). Link www.deutsche-euroshop.de/analysen The Shopping Center Share We want to promote the attractiveness of investing in Deutsche EuroShop to the financial community using open, timely and transparent investor relations based on continuity. Allee-Center, Magdeburg