Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2015-05-08, 10:57:20 | version 1.38.0
32 Deutsche EuroShop ANNUAL REPORT 2014 CENTER Interview with Joanna Fisher, Managing Director Center Management, ECE “We’d also like to use innovations from the digital world in our shopping centers” Ms. Fisher, you have been serving as Managing Director of Center Management at ECE since mid-2014 – is stationary retail still fun in an era when e-commerce is booming? But of course. Shopping centers are pretty much predestined to pit them- selves against the Internet. The virtual world will never be capable of re- placing the real world. People still want to get together, they want to eat and drink, plus they want a haptic experience when selecting merchandise. As a shopping center operator, we can set the stage for these experiences and create a pleasant atmosphere. How do you accomplish that? Architecture and gastronomy are vital factors. Our guests, the visitors to the malls, want to stroll through a top-quality environment that also of- fers areas for rest and relaxation. Quite often their goal isn’t just shopping, but spending part of their leisure time in a shopping center, meeting up with friends and discovering an extremely broad range of products and services. In this context, we’re experiencing a boom in gastronomy. A food court is now being integrated into nearly every new or modernised center. The Phoenix-Center in Deutsche EuroShop’s portfolio is a good example of this. So is fast food the solution to e-commerce? One of many, I’d say. Parallel to that, at our Future Labs we’re continuously testing new visitor services. If any of the concepts prove a success, we in- troduce them at all of the sites. We don’t consider the Internet our rival; instead we’d like to use innovations from the digital world in our cent- ers, too. For example, if customers could see via their PC or smartphone whether a certain piece of merchandise is available at a store’s branch in a nearby shopping center, then they’re more likely to come to us rather than purchase the product online. But isn’t tenants’ need for space declining because many of them are now selling more online? No, because even typical online retailers have acknowledged the impor- tance of a stationary presence. A brand image can only be built up in the real world, aided by top-quality shop interiors and compelling merchan- dise displays. Shopping centers offer just the right ambience for this. C Joanna Fisher, Managing Director Center Management, ECE Center anniversaries in 2014 Our shopping centers will once again feature many promotions in 2015. We look forward to your visit! Center promotions in 2015 The Phoenix- Center turns 10The Harburg shopping magnet celebrated its first decade T he Phoenix-Center in Hamburg- Harburg opened on 29 September 2004. Since then, the 110 specialist shops, diverse range of culinary offer- ings and many service outlets have evolved into a popular meeting point for many people from the entire region. The 10-year anniversary was celebrated in great style together with visitors and customers in September 2014. Of course there was a huge birthday cake as befitting the occasion and the pro- ceeds from sales of the cake went to a good cause. The center’s management organised a dazzling en- tertainment programme and the tenants, too, had quite a bit to offer customers: a coupon booklet including all special offers was distributed to all households in the Süderelbe region. A children’s area was set up for the mall’s younger guests where they had the chance to deco- rate muffins, colour, do crafts and play. Customers could enter a variety of contests for the chance to win fantastic prizes and the event was topped off with Sunday shopping. C Link www.phoenix-center-harburg.de Month Center Date Promotion 01 Phoenix-Center, Hamburg 08.–17.01.2015 Red-hot for the 2024 Olympic Games in Hamburg 02 Herold-Center, Norderstedt 02.–14.02.2015 The century of the computer 02 Stadt-Galerie, Passau 02.–07.02.2015 Wedding days 03 Stadt-Galerie, Hameln 05.–14.03.2015 Mars: vision and mission 04 Allee-Center, Hamm 23.–25.04.2015 Traffic safety days 04/05 Altmarkt-Galerie, Dresden 23.04.–16.05.2015 Royal art mania 05 Galeria Baltycka, Gdansk, Poland 14.–24.05.2015 Nostalgia on two wheels 05 Main-Taunus-Zentrum, Sulzbach/Frankfurt 26.–30.05.2015 Culinaria 06 Forum, Wetzlar 10.–27.06.2015 Mercedes-Benz: power, passion, pole position 06/07 Árkád Pécs, Hungary 26.06.–18.07.2015 Pirate world 07 City-Point, Kassel 09.–18.07.2015 The Beatles 08 City Arkaden, Klagenfurt, Austria 07.–29.08.2015 The giants of the prehistoric age 08 A10 Center, Wildau/Berlin 10.–29.08.2015 The throw of your life 08 Allee-Center, Magdeburg 20.–29.08.2015 Allee-Center-Art 09 City-Arkaden, Wuppertal 05.–12.09.2015 German parliament/Deutscher Bundestag 09 City-Galerie, Wolfsburg 10.–19.09.2015 Terra Fauna –The world of reptiles 09 Billstedt-Center, Hamburg 17.–27.09.2015 Autumn trends 09/10 Rathaus-Center, Dessau 24.09.–10.10.2015 20th center anniversary 11–01 Rhein-Neckar-Zentrum, Viernheim/Mannheim 16.11.2015–06.01.2016 Winter Village