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48 ANNUAL REPORT 2014Deutsche EuroShop INVESTOR RELATIONS Deutsche EuroShop on tour I n 2014 Deutsche EuroShop’s Executive Board and Investor Relations team sought direct contact with investors at 14 road- shows and 11 conferences. Our aim here is always to inform existing shareholders about the company’s current situation and to con- vince new shareholders of the opportunities presented by investment in our shares. In turn, these discussions with analysts as well as fund and portfolio managers allow us to gain an understanding of the needs and re- quirements of the capital market. Many of our discussion partners have known us for a num- ber of years. Over time we have therefore de- veloped an extremely close relationship, which means that points of criticism can be discussed openly and constructively. For many institu- tional investors, regular meetings with a com- pany’s executive board are a prerequisite for investing in that company’s shares. In 2014 we held countless meetings at road- shows in Frankfurt, Hamburg, Cologne, Mu- nich, Amsterdam, Brussels, Helsinki, Co- penhagen, London, Paris and Zurich. We also attended conferences in Frankfurt, Munich, Amsterdam, London, Lyon and Paris. All in all, we held almost 250 one-to-one discussions last year. We also held numerous teleconferences. These are organised regularly for the publication of the annual and quarter- ly figures, for example. In addition, we once again welcomed a large number of inves- tors to our offices in Hamburg and also gave them an on-site introduction to our shopping centers in the form of property tours during various events. For 2015 we have once more scheduled a whole host of investor relations activities, spread throughout the year. We aim to use these to continue to cultivate and strengthen our contact with existing and potential inves- tors. An overview of these plans can be found in our financial calendar on page 80, with an up-to-date version available on our website at www.deutsche-euroshop.com/ir. C Roadshows A roadshow involves a team, usual- ly consisting of an Executive Board member and a Deutsche EuroShop Investor Relations manager, travel- ling together with representatives of the organising bank (such as ana- lysts and client advisors) to a finan- cial centre to visit existing or inter- ested, potential investors in person and inform them about the compa- ny’s current development and strat- egy. Investors have the opportunity to meet the management personal- ly and put questions to them. Up to eight meetings can therefore be held in one city on a single day. Capital market conferences Generally organised by banks, these are conferences at which both in- vestors and companies are given the opportunity to hold as many meet- ings as possible in a day. This makes it possible to address questions in detail during one-to-one and group discussions. Company presentations give the company an opportunity to present itself to a wider specialist audience. Links www.deutsche-euroshop.com/ir In 2014 Deutsche EuroShop’s Executive Board and Investor Relations team sought direct contact with investors at 14 roadshows and 11 conferences.