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ANNUAL REPORT 2014 49Deutsche EuroShop INVESTOR RELATIONS Marketing aimed at the shopping experience “Shopping experience of the future” In 2014 we placed adver- tisements in the trade press designed for highly specif- ic target groups that were perfectly timed to coincide with the publication of our latest financial figures and referred to our motto for the year “Shopping experience of the future – life isn’t just online”. Frequently referred to by many as “look and find” pictures, these illustrations featured visual im- agery reminiscent of computer games to figuratively describe the diverse range of products and services on offer at stationary retailers in shopping centers. They enjoyed a particularly high recognition value. “New” blow-up at Main-Taunus-Zentrum Last year, our “blow up” on the facade of the Main-Taunus-Zentrum multi- storey car-park featuring the subject “The MTZ share” referenced the fact that you can also invest indirectly in MTZ by means of the DES share. At the beginning of this year, we returned to the subject that many drivers already know from 2012 and 2013: “Main Taunus, Mein Zentrum, Meine Aktie” (Main Taunus, My Center, My Share). With its oversized dimensions of 14 x 9 metres, this poster is clearly visible to the passengers of thousands of cars that pass by every day. It can even be read from the nearby A66 motorway. The play on words in the German text “Main Taunus, Mein Zentrum, Meine Aktie” (which translates to Main Taunus, My Center, My Share) establishes a humorous association between the shopping center and shares of Deutsche EuroShop. C “Life is not just lived online” was our motto for 2014, which was communicated by all media. Links Twitter Follow us on Twitter: www.twitter.com/DES_AG Facebook Become a fan on Facebook: www.facebook.com/euroshop Google+ Add us to your circle on Google+: plus.google.com/ 102911789106628036776 IR Mall Read our investor relations blog: www.ir-mall.com Flickr View our photos on the online plat- form Flickr: www.flickr.com/desag SlideShare See our presentations and reports on SlideShare: www.slideshare.net/desag YouTube Watch our videos on YouTube: www.youtube.com/deutsche- euroshop Social media are estab- lishing themselves as a channel of communi- cation – including for capital market partici- pants. Social media on an up- ward trend For many years we have shown ourselves to be open to technical innovations and use social media to provide our investors and interested parties with news and supplementa- ry information about Deutsche Euro- Shop. Perhaps we can establish con- tact with you through one or more of these platforms too – we would be happy to see you there. C Website sees 30% rise in visitors The Internet is gaining increasing importance as a source of informa- tion, with the corporate website very often the first jumping-off point for investors. Our website has been very popular for years, and is always ranked among the best in the MDAX and European property sec- tor for the information it provides and its user friendliness. In 2014 the number of visitors rose by more than 30%. Our website can be found at www.deutsche-euroshop.de C The brand In addition to share mar- keting, we concentrate on further developing and maintaining the Deutsche EuroShop brand. Our goal is to boost awareness and recognition of the brand. The intention of Deutsche EuroShop is to establish it- self as the brand for invest- ments in shopping centers.The Annual General Meeting of Deutsche EuroShop was held on 18 June 2014 in the historic rooms of the Handwerkskammer Hamburg. Annual General Meeting Not just a report on the financial year A round 250 sharehold- ers were in attend- ance to hear Execu- tive Board Spokesman Claus-Matthias Böge present a de- tailed report on the events of the previous financial year. He also addressed the most recent trends in online shopping and the sale of the interest in Galeria Dominikan- ska in Wroclaw, Poland. He then answered questions from share- holders and shareholder associa- tions. A recording of the speech was already available as a videocast shortly after the event at the web- site address given below. Here, in- terested parties will also find an extensive archive containing pres- entations, speeches and informa- tion relating to the Annual General Meetings held in recent years. The meeting agenda for 2014 included the election of three Su- pervisory Board members: Thom- as Armbrust was returned to office and Beate Bell and Manuela Better were elected to the Board as new members for a term of five years. The attendance at the time of the vote was 60.8%. As is customary at our Annual Gen- eral Meetings, the Executive Board and employees were available before and after the event for a personal ex- change. The Annual General Meeting for the 2014 financial year will be held on 18 June 2015, once again at Handwerkskammer Hamburg. The invitation will be posted out to our shareholders in good time. C Link www.deutsche-euroshop.com/agm www.shoppingcenter.ag Einkaufserlebnis der Zukunft Das Leben ist nicht nur online VISITORS AND PAGE HITS PER MONTH Visitors in thousand 150 135 120 115 90 Pages in thousand 200 160 120 80 40 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015