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30 Deutsche EuroShop ANNUAL REPORT 2014 CENTER Center anniversaries in 2014 The Main-Taunus-Zentrum turns 50 V isitors were taken back in time to witness the mall’s five decades of history. To thank its customers for their long-standing loyalty, the MTZ threw a huge party with many special attractions. The music was a true blast from the past: a Nena look-alike brought back memories of the eighties. Rep- resenting the nineties, Freddy Mer- cury, Jamiroquai and others took to the stage where they were nearly indistinguishable from the original artists. The line-up even included Elvis as well as ABBA, Tina Turner, Lady Gaga and Udo Lindenberg. Yet, the MTZ wasn’t just a mec- ca for multitudes of music lovers: guests were captivated by many different contests, including sev- eral with the opportunity to win a shopping voucher worth €10,000. Our tenants also donated attractive prizes for other prize draws. Of course the shops’ employees had something to celebrate, as well: more than 1,000 of them gathered for an employee event under a huge tent which was erected specifically for this purpose. Matthias Borutta, the center’s manager, thanked them all for their contributions to this shared, long-term success. Many guests of honour and well-wishers celebrated along- side them, including Jerry Shefsky. Mr Shefsky had come from Cana- da back in the sixties looking for a site to construct Germany’s first shopping center. He landed in Sulzbach after being turned down in Frankfurt. A huge fireworks display brought the festivities to an end on 20 Sep- tember 2014. C It was the first of its kind in Europe – now Hessen’s largest shopping center has proudly turned 50 and an entire region took part in the celebration. Link www.main-taunus-zentrum.de RCD247 AZ DES Geschäftsbericht 250x175.indd 1 13.04.15 11:05 RCD247 AZ DES Geschäftsbericht 250x175.indd 113.04.1511:05