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IIn order to keep existing investors informed about news and developments at Deutsche EuroShop and to present the Com- pany to potential new investors, the Executive Board and Inves- tor Relations team participated in various conferences last year. As in previous years, we also hosted numerous roadshows. Direct contact with our investors is very important to us: we seek to gear our communications to the needs and expectations of the capital market by engaging in frank discussions with analysts and fund and portfolio managers. From an investment company perspective, it can often be a requirement to regularly meet the Executive Board members of companies in which they invest. In 2011, we held roadshows in Amsterdam, Brussels, Copenha- gen, Edinburgh, Helsinki, London, Luxembourg, Munich, Oslo, Paris, Stockholm, Vienna and Zurich. We also attended confer- ences in Frankfurt, Hamburg, Munich, London and New York. All in all, we held 14 roadshows and took part in 11 capital mar- ket conferences last year. During these events, we conducted in the region of 300 individual discussions. We also held numerous teleconferences. These are organised regularly for the publica- tion of the annual and quarterly figures, for example. Many investors also visited the Deutsche Euro- Shop head offices in Hamburg, often in combination with visits to our Bilstedt and Har- burg properties, also in Hamburg. We also gave investors tours of our centers in Sul- zbach, Frankfurt and Wildau, Berlin, organ- ised in conjunction with banks. We are once again planning a diverse range of investor relations activities for 2012, in order to cultivate contacts with our existing investors and tap new investor groups. You can find an overview in our financial calendar on page 123. A constantly updated ver- sion is available on our website, at www.deutsche-euroshop.de/ir. zbach, Frankfurt and Wildau, Berlin, organ- ised in conjunction Capital market conferences These are conferences, generally organised by banks, at which both investors and companies are given the opportunity to hold as many meet- ings as possible in a day. This makes it possible to address questions in detail during one-to-one and group discussions. Company presentations enable the company to present itself to a wider specialist audience. Many investors Capital market Capital market Roadshows A roadshow involves a team, usually consisting of an Executive Board member and an Investor Relations manager of Deutsche EuroShop, travelling together with representatives of the organising bank (such as analysts and client advisors) to a financial centre to visit existing or interested, potential investors in person and in- form them about the Company’s current development and strategy. Investors have the opportunity to meet the management personally and put questions to them. This allows up to 10 meetings to be held in one city on a single day. A roadshow involves a team, usually consisting of an Executive Board member and an Investor Relations manager of Deutsche EuroShop, travelling together with representatives of the organising bank (such as analysts and client advisors) to a financial centre to visit existing or interested, potential investors in person and in- form them about the Company’s current development and strategy. Investors have ROADSHOWS ROADSHOWS ROADSHOWSCONFERENCES & DES Geschäftsbericht 2011 105