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ePaper created 2012-04-27, 18:36:07 | version 1.23.1
Moreover, the marketing association coor- dinates the center‘s coherent advertising presence and edits the center newspaper. The paper is published several times per year and is distributed throughout the catchment area as an individual insert in regional daily newspapers. It provides readers with regular updates on news relating to the center such as new tenants, special sales and upcoming events. All of our centers also offer a great deal of information on their own websites and most actively partici- pate in social media with their own channels. The classical advertising measures employed include radio ads, adverts on and inside local public transport, and illuminated adver- tising posters; targeted distribution ensures that these reach a large audience. Forum,Wetzlar Moreover, the marketing association coor- Investment GuidelinesDeutsche EuroShop’s key investment guidelines can be summarised as follows: Deutsche EuroShop invests exclusively in shopping centers. The minimum property size is 15,000 m² of which no more than 15% may be office space or other non-commercial usage. The locations must feature a catchment area of at least 300,000 inhabitants. Shopping center projects are only purchased when an executable construction authorization can be produced and 40% of the leasable space is secured by long-term legally binding lease contracts. Project developments without the right to build or that cannot facilitate pre-letting can be taken over as a joint venture. Project development costs may not exceed 5% in individual cases or 10% in total of the Deutsche EuroShop equity. The main countr y of investment is Germany. In the long- term, investments in the rest of Europe may not exceed 25% of the total investment volume. audience. 50s-style bathing costume at Lascana Galeria BaltickaGaleria BaltickaGaleria Balticka Forum Wetzlar Retro-style sunglasses from s.Oliver Straw summer hat from Marc Cain Denim shopper handbag from Douglas 38 DES Annual Report 2011 THE CENTERS portfolio