DES GB 11 Magazin en

“My car lacked a navigation system and I decided this year that it needed one. My new Garmin nüvi is small and handy, wonderfully easy to operate and has made getting to where I want to go reliable and relaxing. A good, use- ful buy!” Birgit Schäfer, Secretary to the Executive Board, Deutsche EuroShop “I’d worked my way though all the variet-ies of muesli that the supermarket stockedand wanted something new for breakfast: atmymuesli.de I can create my own customisedmuesli exactly as I like it online and two dayslater, it arrives in the post. The only thingmissing is collection stations in our centers!” Nicolas Lissner, Manager Investor &Public Relations, Deutsche EuroShop “Leaving aside a few gadgets, the thing I bought in 2011 that gave me the most plea- sure was my bike. It may not be from Chanel, Gucci or Hermès and doesn’t have Swarovski crystals on its handlebars – no joke, since bikes became a status object, things like that exist. But it’s a no-frills bike and that’s what I like about it.” Dr Martina Kühne, Senior Researcher, GDI Gottlieb Duttweiler Institute “Stamps – from the Vatican City, Stockholm and London – for postcards to my great-grand- mother. She is 94 and used to love travelling, but has unfortunately had to give up that plea- sure in recent years for health reasons. As a result, she really enjoys receiving images and good wishes from her great-granddaughter from afar.” Kristin Köhler, Research Associate, Communication Management in Politics and Science, University of Leipzig Birgit Schäfer, Secretary to the Birgit Schäfer, Secretary to the Executive Board, Deutsche EuroShop Executive Board, Deutsche EuroShop “As I like to swim and try to avoid queues wherever possible, I bought an SWM swim- ming pool card. The prepaid system saves me 17% and I also get bonus points via my M- card, enabling me to swim as many lengths as I want from 7.30 a.m. to 11 p.m. 365 days a year :-) Enjoyment doesn’t have to be expensive!”“ Wolfgang Gruschwitz, Managing Director, Gruschwitz GmbH, General Director of OOO NICK Project “My buy was a Scott mountain bike. My aim is to add more variety to my endurance train-ing, because just running gets pretty boring. Cycling is better for your bones and musclestoo, which at my age (50) is becoming moreand more important.” Rolf Bürkl, Senior ResearchConsultant Business & Technology,GfK Marktforschung 365 days a year :-) Enjoyment doesn’t have to and London – for postcards to my great-grand- but has unfortunately had to give up that plea- Consultant Business & Technology, Consultant Business & Technology, Director of OOO NICK Project Director of OOO NICK Project DES Annual Report 2011 25

DES GB 11 Magazin en

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