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DES GB 11 Magazin en

Customer Survey at A10 Center, Wildau/Berlin in November 2011 come to window shop 48% visit the A10 every 14 days51% are women 64% come tocome to window shop window shop 48%48% STATISTICS every 14 days every 14 days every 14 days every 14 days rate the range of fashions as good to very good 77% Gender Female 64% Male 36% Age: Up to 19 years 8% 20 – 29 years 21% 30 – 39 years 16% 40 – 49 years 23% 50 – 59 years 18% Over 60 years 14% Lives in the local or core catchment area: 43% For what reason do you generally come to the A10 Center? Shopping 71% Loafing 48% Eating out 11% Other 6% How often do you visit the A10 Center? At least twice per month 51% Once a month 39% Less frequently 6% First visit 4% The fashion range at the A10 Center is: very good 22% good 55% satisfactory 16% sufficient 5% poor 2% Which school grade would you give to the A10 Center overall? very good 28% good 62% satisfactory 8% sufficient 2% poor 0% Means of transport Car 87% Public transport 9% By foot 1% Other 3% 18 DES Annual Report 2011 SHOPPING consumption

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