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ePaper created 2012-04-27, 18:36:07 | version 1.23.1
A NEW SHOPPING EXPERIENCE EVERY DAY Unlike in the traditional city centre where each individual retailer decides for itself how long it will be open, visitors can always rely on standard opening hours at our centers. This advantage is appreciated by customers who have to come a long way since they can depend on every tenant leaving the shop open until the last minute. There is a Service Point manned by friendly staff who can answer any questions about the facility. Increasingly popular gift vouchers can be purchased here and frequently push- chairs can also be hired. Security staff ensure that visitors can feel safe at all times. Baby changing rooms, customer toilets and cash machines complete the offering. We pay special attention to cleanliness and have cleaning crews on duty throughout the day. Each of our properties has its own marketing association and membership is automatic for all tenants. This gives them the opportunity to join a committee and actively con- tribute to the center‘s marke- ting strategy. That includes planning and organising events that transform the mall into a lively marketplace time and again. Fashion shows, casting shows, art exhibitions and job fairs provide visitors with a wel- come change and new impres- sions. Local associations and charitable organisations are also invited to present them- selves in our shopping cen- ters. Last but not least, events surrounding the Easter and Christmas seasons as well as lavish decorations are among the projects undertaken by a marketing association. and organising events that transform the mall into a lively marketplace time and again. Billstedt-Center, Hamburg Shopping-Spaß in der Stadt-Galerie Regional tenant mix (in % of space) (Inter)national chains 47% Individual merchants 29% Regional chains 24% As at: 31 December 2011 Retail mix (in % of space) Clothing 50% Hardware/electronics 21% Department stores 11% Groceries 7% Health products sector 6% Catering 4% Service providers 1% As at: 31 December 2011 changing rooms, customer toilets and cash machines complete the offering. We pay special attention to cleanliness and have cleaning crews on duty Regional tenant mix Maritime ankle-strap wedge sandal from C&A White skinny jeans from ESPRIT Jersey blazer from ESPRIT DES Annual Report 2011 37