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ePaper created 2012-04-27, 18:36:07 | version 1.23.1
Exterior of Alle-Center in Magdeburg I and a supermarket (REWE). In addition, the center boasts around 1,800 m2 of residential and 7,300 m2 of office space, plus over 1,300 free parking spaces. The Allee-Center is located right in the city centre and is very accessible either by pub- lic transport (tram and bus stops are located right in front of the center) or by car. The shopping center is managed by ECE Pro- jektmanagement, and some 720,000 people live in its catchment area. Around 35,000 customers visit the Allee-Center each day. We acquired a 50% share in the Allee-Center Magdeburg in October 2011. The invest- ment volume was approximately € 118 mil- lion. This acquisition took the Deutsche EuroShop portfolio to 19 shopping centers, with a market value of € 3.6 billion. The Allee-Center originally opened in 1998, with more than 110 shops and speci- ality shops across 25,000 m² of retail space. Following an expansion from two to three levels in March 2006, “Magdeburg’s market place” has offered more than 150 speciality stores in an area of 35,000 m². The center’s key tenants are a consumer elect- ronics store (Saturn), the clothing stores SinnLeffers and H&M, a sporting goods store (SportScheck) with more than 110 shops and speci-with more than 110 shops and speci- ality shops across 25,000 m² ofality shops across 25,000 m² of retail space. Followingretail space. Following an expansionan expansion “Magdeburg’s“Magdeburg’s market place” hasmarket place” has offered more thanoffered more than 150 speciality stores in an150 speciality stores in an 35 ALLEE-CENTER ALLEE-CENTER ALLEE-CENTERMagdeburg ality shops across 25,000 m² ofality shops across 25,000 m² of retail space. Followingretail space. Following some 720,000 peoplesome 720,000 people live in its catchment area.live in its catchment area. Around 35,000 customers visitAround 35,000 customers visit €118millioninvested Shopping experience on three storeys thousand m2 of retail space 54 DES Annual Report 2011 THE CENTERS portfolio news