Our sense of hearing is always on alert. It tells us where we are, warns us and is vital for social communication. But we also perceive sounds emotionally, whether it’s a piece of music that moves us or being engaged in an enjoyable conversation. Hearing also impacts our feelings when we shop and makes it possible to discuss items and receive advice in a shop. WHAT YOU ALWAYS WANTED TO HEAR ABOUT SHOPPING. The sound of the city 138 Deutsche EuroShop AG Annual Report 2015 CONSOLIDATED FINANCIAL STATEMENTS