Choice inspires OPEN YOUR EYES AND DISCOVER Our eyes account for the majority of what we perceive. They allow us to distinguish between around ten million colour tones and detect even the tiniest light stimuli. Our spatial vision comes about through the interaction of our eyes with our brain, which enables us to orientate ourselves in space and judge distances. When shopping, the old adage still applies: you need to see it with your own eyes. 44 Deutsche EuroShop AG Annual Report 2015