DES GB2015 Englisch

Successful mix Each of our 19 shopping centers has a unique tenant structure re- sulting from a long, intensive and ongoing process. This process focuses on meeting the needs of customers and supplementing the range of shops in each city center. Our goal is always to work with retailers in the neighbourhood to make the entire location more at- tractive so that everyone can ben- efit from the increased appeal of the city center as a whole. Our centers often play an active role in the marketing and management of each city, both financially and in terms of per- sonnel and creative input. We attach great value to fair collabo- ration and partnerships. Architecture with something special When we design our locations, architecture always has a special impact: specific plot requirements are just as important as the func- tional specifications of our tenants. We also always have a responsi- bility towards the city and its residents, and it is important to us that we fulfil this. This includes the best-possible integration into the urban landscape, combined with an exterior that meets modern architectural standards. To this end, we work very closely with the local authorities. The results are clear: the outcome is often an architectural gem, where even unique historical buildings can be lovingly integrated into the center when possible, as is the case, for example, with the listed former Intecta department store, which is now structurally part of the Altmarkt-Galerie Dresden. What is inside counts too, however: the interiors of our shopping centers also need to be impressive, as the most important thing is that visitors and customers enjoy shopping there and experience the space in a special way. To achieve this, we opt for simple and timeless archi- tecture, making use of premium materials that often have their origins in the region. Quiet rest areas, lovingly placed plants and fountains in- vite people to take a moment out to relax, innovative lighting concepts create the right atmosphere to suit the time of day, and state-of-the- art climate control technology provides a pleasant “shopping climate” all year round. Everything is designed to make each visitor enjoy being in the center and want to keep coming back. Ongoing modernisation and optimisation ensure that our centers retain their value and remain competitive. active role in the marketing and management of each city, both financially and in terms of per sonnel and creative input. We attach great value to fair collabo ration and partnerships. The ceilings and atria of Hamburg’s Phoenix- Center are paradigms of sophisticated construction principles. CENTER 52 Deutsche EuroShop AG Annual Report 2015

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