A neuron is a cell whose function is to transmit stimuli. The human brain consists of close to 100 billion nerve cells. Our values Our goals We are the only public company in Germany that invests solely in shopping centers in prime locations. We invest only in carefully chosen properties. High quality standards and a high degree of flexibility are just as important to us as sustained earnings growth from index and turnover-linked rental contracts. In addition, we boast a higher than average occupancy rate of around 99% and professional center management. These are the pillars of our success. Deutsche EuroShop does not seek short-term success, but rather the stable increase in the value of our portfolio. Our objective is to generate a sustainably high surplus liquidity from the longterm leasing of our shopping centers to distribute an attractive dividend to our shareholders every year. In order to achieve this, we shallacquire further prime properties and hence establish ourselves as one of the largest companies in Europe focusing on retail properties. DEUTSCHE EUROSHOP 2015 4 Deutsche EuroShop AG Annual Report 2015 OVERVIEW