SHOPPING How do I choose the right fragrance? It can be helpful to get advice from a good perfumery. They will ask you questions and evaluate your preferences before coming up with an initial selection. Many factors play a role: Where will I wear my scent? Which scent has previously captured my heart or my nose? Am I more of an elegant or sporty type? How many fragrances is it possible to try out at the same time? The human nose can cope with between three and ten fragranc- es without any problems at all. Many people can manage more. If you discover a favourite, it can be helpful to try a few more to be completely certain that you’ve found your new favourite scent. If you really don’t like a fragrance, how do you get it off your skin? By washing it off! OK, I’m joking, but it’s true. If you need to do it quickly, then an old-fashioned cleanser is your best option. An oilier cleansing product will dis- solve the fragrance molecules most efficiently, but lemon is also a popular choice. A word of cau- tion though: higher quality per- fumes have excellent longevity and retain their sillage well. It’s best to be sure you want to wear it before you put it on. Are there completely natural fragrances? No, nobody works without syn- thetic ingredients anymore. Do all fragrances contain alcohol? Yes. What are summer fragrances? They are fresh fragrances. While it’s possible to wear any type of fragrance in the sun, we simply prefer to wear fresher, livelier scents when it’s hot. Is it possible to mix fragrances? As a rule, fragrances are not designed to be mixed. Each fra- grance is a wonderful compo- sition, a minor work of art that should be kept intact. Do fragrances impact on our mood? Of course. It’s a feeling everyone is familiar with. A certain fra- grance allows us to travel back into the past for a fleeting in- stance. Scents that bring back sad memories take us back to that sadness, while fragrances associ- ated with positive memories put us in a good mood. Source: VKE-Kosmetikverband e.V. Where are the best places to apply fragrances? On your hair and pulse points: wrists, behind the knees, décolletage, neck. Where is it better to avoid? It’s really a matter of personal taste, but scents shouldn’t be applied to the face or mucous membranes. How long does a fragrance last after application? It depends. The most important factor is the concentration – the higher the proportion of perfume oils, the better the longevity of the fragrance. As a rule, the longevity of eau de toilette is less than that of eau de par- fum, with perfumes lasting longer than either. However, it is also down to the ingredients – an overdose of tuberose, such as that in POISON by Christian Dior or an excess of patchouli as in Thierry Muglers ANGEL can easily force all other fragrances in a room into the background. Can you use a different fragrance in the morning and in the evening? I recommend staying with the same fragrance family to avoid un- pleasant clashes. What is nose blindness or why do you soon stop being able to smell your own fragrance? Because we’re constantly surrounded by our own fragrance, we become accustomed to it and our brain blends it out. In other words, if we use a fragrance regularly, our brain begins to register it as our own smell and so it fades into the background. Why do fragrances smell different on different people? It’s simply because a fragrance is absorbed by the wearer’s skin and, as we all have an individual odour, gives rise to our own little blend. What can make a fragrance smell different on yourself (foods/medications)? Anything strong enough to be perceived as odours on the skin, such as spices. What is the shelf life of fragrances and how are they best kept? Generally about two years. It’s best to store them in a cool, dark place. Do fragrances deteriorate when you decant them into an atomiser? Not if you treat your precious fragrance with care. How many components are there in a fragrance? There are no rules. There are parfumiers who create fragrances with 30 ingredients and others who use up to 300. Fewer ingredients means less of an element of surprise. 29