DES GB2015 Englisch

Increasing demands on the part of consumers 47% of respondents said that they will stay longer in a shopping center if they have the opportu- nity during their visit to use the on-site food court to eat or drink something or pass some time in a pleasant environment. On aver- age, as many as 40% agreed with the statement that even if they visited a shopping center primar- ily for those reasons, they would subsequently do some shopping as well. The equivalent figure for Germany was over 31%. 0 10 20 30 40 50 60 11 16 18 19 24 24 25 25 26 26 26 26 26 28 28 32 37 42 51 52 57 59 60 50 40 30 20 10 0 Share of respondents who occasionally visit shopping centers purely to eat or drink in% Norway Belgium Netherlands Russis Latvia Germany Switzerland Italy Austria United Kingdom Hungary Poland France Sweden Czech Republic Ireland Greece Spain Rumania Turkey South Africa UAE Source: CBRE Research, 2015 of those surveyed spend more time in a shopping center if it has a food court. 47% This shows firstly that shopping centers today are more than just tem- ples to retail, and that consumers seek them out for more than just to buy clothes, shoes, electronic goods and entertainment media. Second- ly, shopping center operators must adapt to the increased demands of consumers and the changed requirements for additional service offerings that go beyond the typical forms of consumption found at shopping centers. The days when a limited gastronomic range was sufficient to pull in investors are over. These days, an extensive and diverse offer- ing is needed that genuinely excites consumers and is geared to the lifestyle, consumption and eating habits of different customer groups in their respective catchment areas. It is important that – in a very real sense – nothing is off the table, and that customers are not served up the same old fare for the umpteenth time. Creativity is called for, both on the menu and when it comes to using innovative technologies like smartphones and tablets which customers can use to virtually assem- ble their own customised pizza or burger, for instance, then place their order and consume it at a time of their choosing. The impact of such trends can be seen in Germany too: particu- larly when opening a new center or redeveloping portfolio proper- ties, offering a wide range of different dining opportunities in an ap- pealing atmosphere has become vital. Yet owners and operators still face the necessity of developing modern concepts with high hospital- ity standards in order to live up to the increased and ever-evolving requirements. CENTER 64 Deutsche EuroShop AG Annual Report 2015 161819 2424252526262626262828 5152 5759

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