DES GB2015 Englisch

Asian cuisine or wraps? What kinds of food do shopping center customers prefer? By Dr Till Dunemann, Head of Research, ECE bove and beyond the general appetite for high-quality, fresh and healthy food, there is also de- mand for specific types of cuisine, such as vegan, kosher and halal. In other words, the culinary range on offer in shopping centers has to be wider than ever before to meet these exacting require- ments. A growing awareness of good nutrition and the latest dietary trends are also reflect- ed in customers’ specific wishes. It is therefore time to take a closer look at how this variety breaks down in terms of actual customers. A Something for every taste Back to one’s roots While over half of all users are satisfied with the range on offer, the rest of the respondents above all wanted more regional German cooking and healthier options. There was also demand to further increase provision of the following: 13% regional German food 9% healthier options 7% Mexican 7% innovative, trendy cuisine Download The study can be downloaded from www.ece.de/gastronomie-studie Source: TNS survey regarding food and beverages in shopping centers, 2016, n = 1,019, multiple responses were allowed 26% ITALIAN Pasta and pizza occupy fifth place on the popularity scale. 35% FAST FOOD Fast food classics such as burgers, German currywurst and chips are still in big demand. CENTER 66 Deutsche EuroShop AG Annual Report 2015

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