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Marketing In the retail industry, the success of any investment property is very much determined by the combination of the classic fac- tors “location, location, location”. We have incorporated this well- known rule into our adverts by humorously making reference to the premium locations of our shopping centers. We have also made slight changes to our corporate design by freshening up and modernising its colours. To increase the recognition value of our new corporate design, we placed highly target group-specific adverts emphasizing the new colour scheme in professional pub- lications which were perfectly timed to coincide with the publica- tion of our current financial figures. LOCATION, LOCATION, LOCATION MEDIA ATTENTION DECLINING SLIGHTLY NORMALERWEISE HEISST ES LAGE, LAGE, LAGE. BEI UNS HEISST ES LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE, LAGE. Trend in media presence € millions 35 30 25 20 15 10 5 Q1 Q3Q2 Q4 2004 2005 2006 2007 2008 2009 2010 2011 2012 21.8 31.5 30.4 31.0 27.6 28.9 31.5 22.1 21.6 Circulation in millions of newspapers and magazines containing reports Deutsche EuroShop still enjoys a strong media presence. Business and financial journalists in particular regularly wrote about our Company. In addition, a number of television channels, radio stations and online publications all devoted reports and interviews to Deutsche EuroShop. The print circulation of these media dropped by around 2%, from 22.1 million in the previous year to 21.6 million in 2012. INVESTOR RELATIONS { 110 } DES ANNUAL REPORT 2012

DES GB2012 E

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