THE CENTERS 48 Our Portfolio 48 Activities in the centers 56 Tenant profiles 58 Sustainable? We always have been! 60 Electric car charging station in Billstedt 64 Hamburg as european green capital 66 Portfolio 70 Our shopping centers in and around Hamburg 73 The centers 74 INVESTOR RELATIONS 98 The shopping center share 98 Interesting facts about shareholders of Deutsche EuroShop 106 Conferences and roadshows 108 10 reasons to invest in the share 109 Marketing 110 Annual general meeting 112 Corporate governance 114 GROUP MANAGEMENT REPORT 119 CONSOLIDATED FINANCIAL STATEMENTS 139 SERVICE 184 Glossary 184 Financial calendar 186 Index 187 Imprint 188 Multi-year overview 189 INTRODUCTION 2 Key data 2 Editorial 3 Our values, our goals 6 Highlights 2012 6 Interview with the Executive Board 8 Report of the Supervisory Board 14 SHOPPING 20 Consumption 2013 20 Hamburg in figures 26 Hamburg’s famous markets 28 Hamburg – novels and films 30 What the customer really wants 32 ”Future labs“ 34 Hamburg facts 36 My Hamburg – Members of the DES team present the districts they live in 38 What I bought in 2012 46 Introduction Group manage- ment report Shopping Service 2 119 48 The centers Investor relations 20 98Consolidated financial statements 184138 DES ANNUAL REPORT 2012 { 5 } Content