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ePaper created 2014-04-29, 17:58:02 | version 1.30.00
DIRK RIEDEL, Project Manager, GMA Gesellschaft für Markt- und Absatzforschung “I bought myself new hiking shoes. Shortly before my holidays, I was able to choose the right shoes with the help of an intensive stress test on imitation terrain in the flagship store of a leading outdoor retailer. Try that on the Internet! Since then, they have carried me com- fortably and reliably through Cinque Terre and to the top of Etna in Italy, from hut to hut in Austria and through the jungle in Costa Rica.” RAHEL WILLHARDT, Freelance Journalist “My purchase of the year was in the or- ganic supermarket Temma. Instead of just scanning my groceries, the cashier commented on every item that he put through the till with a cheery sing-song voice. I headed home not only with healthy food but also a big smile.” DR. STEPHANIE RUMPFF, Senior Manager Retail & Consumer, PwC My purchase of the year was an iPad which has since become one of my most important everyday compan- ions. This companion gives me flexibility: I can read the newspaper “hot off the press” in the evening, write e-mails on the train and watch my crime series on Wednesday. And it gives me moments of true happiness: Berlin jazz radio in the Rhineland and close contact with my chil- dren on every trip thanks to FaceTime.” DEUTSCHEEUROSHOPANNUALREPORT2013/SHOPPING 035