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ePaper created 2014-04-29, 17:58:02 | version 1.30.00
Environmentally friendly energy supply We are proud of the fact that all our German centers have been operating on certified green electricity since 2011. We are planning to switch our foreign properties to energy from renewable sources over the next few years. It is also our goal to con- tinuously reduce the overall energy consumption of our properties and in so doing to cut CO2 emissions. To achieve this aim, we are using ultramodern technologies, such as heat exchangers and environmentally friendly lighting systems. We are also conducting ongoing discussions with our tenants aimed at reducing energy consumption in the individual shops as well. Securing the future through flexibility Retail has always involved change. In recent years, in par- ticular, increasing numbers of retailers have been enquir- ing about the possibility of expanding their premises, so they can convert the shop from purely a retail area into an experience arena. For instance, retailers are increas- ingly allowing customers to take the time to try out and experience the product at length before buying. A further trend is the tendency towards more in-depth consulta- tions. The role these factors play is growing steadily, particularly in this age of increasing online shopping. We are able to provide customised solutions to meet the demand for ever more varied spaces: in our centers we try to provide all tenants with the exact floor plan they need to realise their concepts. And it is important that we are also able to be flexible here as the years go by. It is possible, as a rule, to adapt virtually any retail space, making it bigger or smaller, without major effort or expense by shifting the internal walls. Reducing a larger retail space, for example, creates a chance to integrate a new concept into the shopping center or to enable another retailer to expand. It may also make sense to help the tenant look for a new shop area elsewhere in the center. This flexibility is one of the main distinctions between our concept and the traditional shopping street with its rigid floor plans that have to be put up with the way they are. It is often the case that certain re- tailers wait until they have been offered space in a shopping center before entering the market in a city simply because of a lack of suit- able spaces for them elsewhere in the city. The whole of the retail sector in the city centre ultimately benefits from the resulting addi- tion to the offering. Above: The Stadt-Galerie in Hameln is located in the heart of the city and conveniently connected to the pedestrian. Left side: The food court in the Galeria Baltycka. Names of Hanseatic cities adorn the walls. Below: Shop designs and product presentation are becoming increasingly important. Above: Play area for children at the Stadt-Galerie in Passau. DEUTSCHEEUROSHOPANNUALREPORT2013/THECENTERS 055