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ePaper created 2014-04-29, 17:58:02 | version 1.30.00
Collective strength The tenant structure at each of our 19 properties is the result of a permanent and intensive process that is geared towards meaningfully complementing the offering of the city centre in question. Our goal is always to work with traders in the neighbourhood to make the entire lo- cation more attractive so that everyone can benefit from the increased appeal of the city centre as a whole. Our centers often play an active role in the marketing and management of the city concerned, both financially and from the perspective of creative and personnel input. We are always keen to work with others in a spirit of fairness and partnership. Intelligent architecture When we are designing our locations, one factor that al- ways receives special attention is the architecture: spe- cific plot requirements are just as important as the func- tional needs of our tenants. We also have a responsibility to the city that we are keen to fulfil. The shopping centers should blend in with their surroundings as much as pos- sible, while also having an exterior that meets the re- quirements of modern architecture. We work on this very closely with the relevant local authorities. The outcome is often an architectural gem, where even historical build- ings can be carefully integrated into the center if possible, as is the case, for example, with the listed Kreishaus building, which is part of the Stadt-Galerie in Hameln. Our shopping centers need to be especially impressive inside, first and foremost so that visitors, customers and employees enjoy spending time there and find them a pleasant place to be. To achieve this, we adopt a simple and timeless architecture that makes use of premium and sustainable materials. Quiet rest areas and fountains invite people to take a mo- ment to relax, innovative lighting concepts create the right atmos- phere in the mall to suit the time of day, and state-of-the-art climate control technology provides a pleasant tempera- ture all year round. Everything is designed to make each visitor feel good and want to keep coming back. Ongoing maintenance, modernisa- tion and optimisation also ensure that our cent- ers remain competitive and retain their value. It goes without saying that we design our prop- erties to suit all generations and that every visitor should feel they are in good hands, no matter what their age. Thanks to wide avenues, escalators and lifts, it is possible to reach every corner of the center without too much effort, even with a pushchair or wheelchair. There are play areas for our smallest visitors, where shoppers can enjoy some time out. Massage chairs are available for customers to use in the mall for a small fee, providing relaxation as a break from shopping. DEUTSCHEEUROSHOPANNUALREPORT2013/THECENTERS 054