Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2014-04-29, 17:58:02 | version 1.30.00
All sides benefit from this system: as the landlord, we are able to build a relationship of trust with our tenants for the long term; our tenants benefit from high visitor numbers achieved due to the varied mix; and our customers appreciate the very wide choice of shops. These range from the latest fashion concepts to accessories and health and beauty retailers, right through to professional services such as bank and post office branches. There are also various food and drink options for visitors, with cafés, fast-food restaurants and ice-cream parlours of- fering satisfying snacks and refreshments to enjoy while shopping. Diversity among tenants The fashion industry dominates our retail mix at around 50%. The fashion expertise of our centers is confirmed time and again in cus- tomer surveys. It is one reason why customers are willing to travel sometimes long distances from the surrounding area to enjoy the wide selection and the quality of the in-store advice. The individual tenant mix provides each of our centers with a character all of its own. In our shopping centers, we always make sure that there is a healthy blend of re- gional and local traders as well as national and interna- tional chain stores. This contrasts starkly with the main shopping streets, where, according to studies in Germany, chain stores occupy over 90% of the retail space in some cases. The small-scale structure of our centers offers vis- itors something different each time and the opportunity to satisfy the various consumer needs of the whole family. Famous tenants Our tenants are a key factor in our success. They include Aldi, Apple, Bershka, Bijou Brigitte, Breuninger, Burger King, C&A, Christ, dm-drogerie markt, Deutsche Post, Deutsche Telekom, Douglas, Esprit, Fielmann, Gerry Weber, Görtz, H&M, Hollister, Jack&Jones, Media Markt, Marc O’Polo, New Yorker, Nordsee, Peek & Cloppenburg, REWE, Saturn, s.Oliver, Subway, Thalia, Timberland, TK Maxx, Tom Tailor, Tommy Hilfiger,Villeroy & Boch,Vero Moda, Vodafone, WMF and Zara. Buying and experiencing In our centers, visitors can always rely on standard open- ing hours, unlike in the traditional city centre where each individual retailer decides for itself when it will be open. Whether it is an optician or travel agency, fashion company or electronics retailer, every tenant will be open to visitors for the center’s full opening hours. This too is a strategic advantage that is appreciated particularly by customers who have to come a long way. RETAIL MIX IN % OF LEASABLE SPACE As at: 31 December 2013 Clothing 50 Department stores 12 Hardware/ electronics 20 Catering 4 Service providers 2Groceries 7 Health products sector 6 DEUTSCHEEUROSHOPANNUALREPORT2013/THECENTERS 058